digital marketing
How Tos
Work Life
Consumer Profiling Is Key, Here’s Why
The thing is, for a brand to actually resonate well with the intended target market, you need to know EXACTLY who you are talking to i.e your TA can not be too broad. That way you know how they live daily, their income bracket, their pain points, their aspirations, their challenges etc When coming up […]
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Work Life
Starting A Career In Digital Marketing? Read This!
I have had quite a number of people send me messages indicating their interest in starting a career in digital marketing , what to do and what certifications they need I have compiled a list of courses and websites that would help 1. Google Academy For Ads a. Google Ads (Sales, Display, Search & Video) […]
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How Tos
Working Remotely In Nigeria… Tips To Help
‘I have no electricity and generator won’t come on’ ‘My internet has been misbehaving’ All these are some of the excuses workers working remotely in Nigeria give when they are behind schedule. For sometime now, I have been struggling with people working remotely for me. For digital marketing professionals, working remotely should be easy. There […]
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Randomness
Work Life
Who Hard Work Epp? Smart Work Brings Result
Nobody cares about efforts, only result, tbh. This was a line my former boss at always said and demanded everyone to abide it. He was only interested in seeing results, he never actually cared what you had to do to get things done, all he wanted to know, was it done? Then it seemed quite […]
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Ads I Love
Work Life
Creating Consumer-Centric Digital Strategies
What do we mean by consumer-centric? And our brand’s campaign actually consumer-centric or brand-centric? Today, a lot of consumers are becoming increasingly selective about brands they listen to online in terms of ads (organic and inorganic) and brands that win the major share of voice are those who have been able to put their consumers […]
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Digital Tools I Love
Work Life
Three Best Scheduling Tools To Help You Save Time On Social Media
Oldie but goodie (posted this on LinkedIn 2017) Social Media Management can be overwhelming if you need to be somewhere doing other important things like strategizing, campaign planning and the likes. Especially if you a social media manager managing multiple accounts or a small agency. How then do you manage your time, keep your platforms […]
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Work Life
Want That Dream Career? Here Are 4 Steps That Keeps Working For Me
It’s assumed that 90 percent of our daily lives is spent doing routine tasks. But a habit can be a bad thing, because “if you keep on doing what you’ve always done, you’re going to keep on getting what you’ve always got.” One of the most important things you can do is to take time […]
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Work Life
Boosting Sales With A Strong CTA
#DidYouKnow Having a creative Call to Action (CTA) lets visitors to your page know what action to take and increases conversions?. So you post a picture, add a caption and then what? What action do you want them to take after seeing your post? For example,selling on Instagram may limit your use of CTAs since we […]
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