Category: Marketing
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OddBox: Buying Fruits & Saving Our Planet
We do not inherit the earth from our ancestors, we borrow it from our children Native American Proverb Since I moved to the UK, I noticed that a lot of start-ups like OddBox, Too Good To Go and Olio, provide solutions to problems on food which affect sustainability. This is reflective of a society that is climate…
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Emily In Paris & Marketing
Spent my holiday binge-watching Netflix shows and Emily in Paris was definitely the first one to go up. The Netflix original series “Emily in Paris” has taken the world by storm, captivating audiences with its charming depiction of a young American woman navigating the fashion industry in the City of Lights. But the show’s impact…
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The Magic Of Facebook Remarketing
Have you ever spoken to your Mum or Grandma and found that they are mystified by the way that the adverts they’ve seen online manage to be directly relevant to them? To show them things that they have been actively looking for? It’s not magic: it’s remarketing. And this is what makes it so powerful.…
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Increasing Sales With A Strong Call To Action
#DidYouKnow Having a creative Call to Action (CTA) lets visitors to your page know what action to take and increases conversions? So you post a picture, add a caption and then what? What action do you want them to take after seeing your post? For example, selling on Instagram may limit your use of CTAs since…