A lot has been happening in the Nigerian society, social issues have sprung up from rape to violence against women and everyone on social media has joined in the conversation. As a marketing and communications strategist, I sat down with some friends
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The ongoing conversations about Yahoo Yahoo has kept me pondering a lot of things. It all started with Simi telling ‘yahoo guys’ to stay away from her works and her concert. She basically was imploring the youths to do better and shun
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Nobody cares about efforts, only result, tbh. This was a line my former boss at always said and demanded everyone to abide it. He was only interested in seeing results, he never actually cared what you had to do to get things
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What do we mean by consumer-centric? And our brand’s campaign actually consumer-centric or brand-centric? Today, a lot of consumers are becoming increasingly selective about brands they listen to online in terms of ads (organic and inorganic) and brands that win the major
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Oldie but goodie (posted this on LinkedIn 2017) Social Media Management can be overwhelming if you need to be somewhere doing other important things like strategizing, campaign planning and the likes. Especially if you a social media manager managing multiple accounts or
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