strategic marketing

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Creating Consumer-Centric Digital Strategies

What do we mean by consumer-centric? And our brand’s campaign actually consumer-centric or brand-centric? Today, a lot of consumers are becoming increasingly selective about brands they listen to online in terms of ads (organic and inorganic) and brands that win the major share of voice are those who have been able to put their consumers […]

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Want That Dream Career? Here Are 4 Steps That Keeps Working For Me

It’s assumed that 90 percent of our daily lives is spent doing routine tasks. But a habit can be a bad thing, because “if you keep on doing what you’ve always done, you’re going to keep on getting what you’ve always got.” One of the most important things you can do is to take time […]

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Boosting Sales With A Strong CTA

#DidYouKnow Having a creative Call to Action (CTA) lets visitors to your page know what action to take and increases conversions?. So you post a picture, add a caption and then what? What action do you want them to take after seeing your post? For example,selling on Instagram may limit your use of CTAs since we […]

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