nike

Events
Randomness
Work Life

Stand For Something Or Stand For Nothing: On Being Socially Conscious, Rape & Violence Against Women

A lot has been happening in the Nigerian society, social issues have sprung up from rape to violence against women and everyone on social media has joined in the conversation. As a marketing and communications strategist, I sat down with some friends to discuss how our major Nigerian brands can play a large role in […]

Read More
Ads I Love
Work Life

Creating Consumer-Centric Digital Strategies

What do we mean by consumer-centric? And our brand’s campaign actually consumer-centric or brand-centric? Today, a lot of consumers are becoming increasingly selective about brands they listen to online in terms of ads (organic and inorganic) and brands that win the major share of voice are those who have been able to put their consumers […]

Read More