A lot has been happening in the Nigerian society, social issues have sprung up from rape to violence against women and everyone on social media has joined in the conversation. As a marketing and communications strategist, I sat down with some friends
Read More

What do we mean by consumer-centric? And our brand’s campaign actually consumer-centric or brand-centric? Today, a lot of consumers are becoming increasingly selective about brands they listen to online in terms of ads (organic and inorganic) and brands that win the major
Read More