consumer centric strategies

How Tos
Work Life

Consumer Profiling Is Key, Here’s Why

The thing is, for a brand to actually resonate well with the intended target market, you need to know EXACTLY who you are talking to i.e your TA can not be too broad. That way you know how they live daily, their income bracket, their pain points, their aspirations, their challenges etc When coming up […]

Read More
Ads I Love
Work Life

Creating Consumer-Centric Digital Strategies

What do we mean by consumer-centric? And our brand’s campaign actually consumer-centric or brand-centric? Today, a lot of consumers are becoming increasingly selective about brands they listen to online in terms of ads (organic and inorganic) and brands that win the major share of voice are those who have been able to put their consumers […]

Read More