The thing is, for a brand to actually resonate well with the intended target market, you need to know EXACTLY who you are talking to i.e your TA can not be too broad. That way you know how they live daily, their
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Just some few years ago, brands were okay with people seeing their ads, having high impressions, followers and likes (all vanity). What Are Vanity Metrics? Simply put, Vanity Metrics are nice to put out, makes you feel good about your brand with
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I have had quite a number of people send me messages indicating their interest in starting a career in digital marketing , what to do and what certifications they need I have compiled a list of courses and websites that would help
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A lot has been happening in the Nigerian society, social issues have sprung up from rape to violence against women and everyone on social media has joined in the conversation. As a marketing and communications strategist, I sat down with some friends
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The ongoing conversations about Yahoo Yahoo has kept me pondering a lot of things. It all started with Simi telling ‘yahoo guys’ to stay away from her works and her concert. She basically was imploring the youths to do better and shun
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Nobody cares about efforts, only result, tbh. This was a line my former boss at always said and demanded everyone to abide it. He was only interested in seeing results, he never actually cared what you had to do to get things
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What do we mean by consumer-centric? And our brand’s campaign actually consumer-centric or brand-centric? Today, a lot of consumers are becoming increasingly selective about brands they listen to online in terms of ads (organic and inorganic) and brands that win the major
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Oldie but goodie (posted this on LinkedIn 2017) Social Media Management can be overwhelming if you need to be somewhere doing other important things like strategizing, campaign planning and the likes. Especially if you a social media manager managing multiple accounts or
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It’s assumed that 90 percent of our daily lives is spent doing routine tasks. But a habit can be a bad thing, because “if you keep on doing what you’ve always done, you’re going to keep on getting what you’ve always got.”
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#DidYouKnow Having a creative Call to Action (CTA) lets visitors to your page know what action to take and increases conversions?. So you post a picture, add a caption and then what? What action do you want them to take after seeing your
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