The thing is, for a brand to actually resonate well with the intended target market, you need to know EXACTLY who you are talking to i.e your TA can not be too broad. That way you know how they live daily, their income bracket, their pain points, their aspirations, their challenges etc When coming up with a strategy, I always […]
Just some few years ago, brands were okay with people seeing their ads, having high impressions, followers and likes (all vanity). What Are Vanity Metrics? Simply put, Vanity Metrics are nice to put out, makes you feel good about your brand with no tangible impact on your bottom line. So you know those impressions, reach, clicks and even some times […]
I have had quite a number of people send me messages indicating their interest in starting a career in digital marketing , what to do and what certifications they need I have compiled a list of courses and websites that would help 1. Google Academy For Ads a. Google Ads (Sales, Display, Search & Video) b. Digital Marketing Transformation c. […]
A lot has been happening in the Nigerian society, social issues have sprung up from rape to violence against women and everyone on social media has joined in the conversation. As a marketing and communications strategist, I sat down with some friends to discuss how our major Nigerian brands can play a large role in this conversations and even create […]
The ongoing conversations about Yahoo Yahoo has kept me pondering a lot of things. It all started with Simi telling ‘yahoo guys’ to stay away from her works and her concert. She basically was imploring the youths to do better and shun illegal ways of making money. Good thing yeah? I mean, we all need to do our part for […]
Nobody cares about efforts, only result, tbh. This was a line my former boss at always said and demanded everyone to abide it. He was only interested in seeing results, he never actually cared what you had to do to get things done, all he wanted to know, was it done? Then it seemed quite unfair, considering how I usually […]
What do we mean by consumer-centric? And our brand’s campaign actually consumer-centric or brand-centric? Today, a lot of consumers are becoming increasingly selective about brands they listen to online in terms of ads (organic and inorganic) and brands that win the major share of voice are those who have been able to put their consumers as priority, create stories they […]
Oldie but goodie (posted this on LinkedIn 2017) Social Media Management can be overwhelming if you need to be somewhere doing other important things like strategizing, campaign planning and the likes. Especially if you a social media manager managing multiple accounts or a small agency. How then do you manage your time, keep your platforms updated all the time, while […]
It’s assumed that 90 percent of our daily lives is spent doing routine tasks. But a habit can be a bad thing, because “if you keep on doing what you’ve always done, you’re going to keep on getting what you’ve always got.” One of the most important things you can do is to take time to plan your career roadmap […]
#DidYouKnow Having a creative Call to Action (CTA) lets visitors to your page know what action to take and increases conversions?. So you post a picture, add a caption and then what? What action do you want them to take after seeing your post? For example,selling on Instagram may limit your use of CTAs since we do not have clickable links […]