How Tos

How Tos
Work Life

Consumer Profiling Is Key, Here’s Why

The thing is, for a brand to actually resonate well with the intended target market, you need to know EXACTLY who you are talking to i.e your TA can not be too broad. That way you know how they live daily, their income bracket, their pain points, their aspirations, their challenges etc When coming up […]

Read More
How Tos

Working Remotely In Nigeria… Tips To Help

‘I have no electricity and generator won’t come on’ ‘My internet has been misbehaving’ All these are some of the excuses workers working remotely in Nigeria give when they are behind schedule. For sometime now, I have been struggling with people working remotely for me. For digital marketing professionals, working remotely should be easy. There […]

Read More