The Brand Called You

Have you ever googled yourself?

What came up?

From the results you get, you can tell if your personal brand is on track or there is nothing professional about you online.

This is what came up when I googled myself…

Set alerts that tell you when your name is beginning to pop up more often, perhaps you could Google yourself twice a day in order to check up on it.

The more your name pops up, the more people are going to see you.

So basically, you need to have the mindset, that You are a brand and as a brand, what do you want people to see and feel about your brand?

3 sure-fire ways of growing your personal brand:

1. Create a personal website

Your website doesn’t have to be so complex, it can be as simple as a resume and a short bio, what you do, what you have done and the likes, basically showing off your competencies.

Although the more professional your website is, the more likely it is to attract viewers, just having a website is a huge step towards success.

What other way will people be able to discover the brand called You?

2. Find Ways to Produce Value

Peopple are always looking for valuable information, you as a brand, knowlegdable about your field can share that valuable information they need.

So share, engage with the right community and drop gems while at it.

Have you ever had a situation in which you noticed someone from a large company tweeting about something totally unrelated to them?

Stay in line with your brand, which will in turn create more value.


3. Reinvent and Employ Storytelling

What is your story? What is your why and how did you get to where you are now? These are all important questions that will better your personal brand.

Having an inspirational story will help to inspire people around and get them interested in your personal brand and it will also do wonders in getting your name out there

Share and drop a comment below if you are on your way to building a personal brand for yourself

Tega Edwin-Ajogun

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