Month: September 2019

How Tos
Work Life

Consumer Profiling Is Key, Here’s Why

The thing is, for a brand to actually resonate well with the intended target market, you need to know EXACTLY who you are talking to i.e your TA can not be too broad. That way you know how they live daily, their income bracket, their pain points, their aspirations, their challenges etc When coming up […]

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Work Life

Vanity Metrics vs Actionable Metrics

Just some few years ago, brands were okay with people seeing their ads, having high impressions, followers and likes (all vanity). What Are Vanity Metrics? Simply put, Vanity Metrics are nice to put out, makes you feel good about your brand with no tangible impact on your bottom line. So you know those impressions, reach, […]

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Work Life

Starting A Career In Digital Marketing? Read This!

I have had quite a number of people send me messages indicating their interest in starting a career in digital marketing , what to do and what certifications they need I have compiled a list of courses and websites that would help 1. Google Academy For Ads a. Google Ads (Sales, Display, Search & Video) […]

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How Tos

Working Remotely In Nigeria… Tips To Help

‘I have no electricity and generator won’t come on’ ‘My internet has been misbehaving’ All these are some of the excuses workers working remotely in Nigeria give when they are behind schedule. For sometime now, I have been struggling with people working remotely for me. For digital marketing professionals, working remotely should be easy. There […]

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