Creating Consumer-Centric Digital Strategies

What do we mean by consumer-centric? And our brand’s campaign actually consumer-centric or brand-centric? Today, a lot of consumers are becoming increasingly selective about brands they listen to online in terms of ads (organic and inorganic) and brands that win the major share of voice are those who have been able to put their consumers as priority, create stories they […]

Three Best Scheduling Tools To Help You Save Time On Social Media

Oldie but goodie (posted this on LinkedIn 2017) Social Media Management can be overwhelming if you need to be somewhere doing other important things like strategizing, campaign planning and the likes. Especially if you a social media manager managing multiple accounts or a small agency. How then do you manage your time, keep your platforms updated all the time, while […]