Have you ever googled yourself? What came up? From the results you get, you can tell if your personal brand is on track or there is nothing professional about you online. Set alerts that tell you when your name is beginning to
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The thing is, for a brand to actually resonate well with the intended target market, you need to know EXACTLY who you are talking to i.e your TA can not be too broad. That way you know how they live daily, their
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I have had quite a number of people send me messages indicating their interest in starting a career in digital marketing , what to do and what certifications they need I have compiled a list of courses and websites that would help
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‘I have no electricity and generator won’t come on’ ‘My internet has been misbehaving’ All these are some of the excuses workers working remotely in Nigeria give when they are behind schedule. For sometime now, I have been struggling with people working
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A lot has been happening in the Nigerian society, social issues have sprung up from rape to violence against women and everyone on social media has joined in the conversation. As a marketing and communications strategist, I sat down with some friends
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The ongoing conversations about Yahoo Yahoo has kept me pondering a lot of things. It all started with Simi telling ‘yahoo guys’ to stay away from her works and her concert. She basically was imploring the youths to do better and shun
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What do we mean by consumer-centric? And our brand’s campaign actually consumer-centric or brand-centric? Today, a lot of consumers are becoming increasingly selective about brands they listen to online in terms of ads (organic and inorganic) and brands that win the major
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Oldie but goodie (posted this on LinkedIn 2017) Social Media Management can be overwhelming if you need to be somewhere doing other important things like strategizing, campaign planning and the likes. Especially if you a social media manager managing multiple accounts or
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